Storytelling, The Story Behind Each Image

Generally, the narration of a video is part of a commercial advertisement whose purpose is to emotionally attract the public. We know that image or video storytelling is a common term used in marketing. However, it has now taken on a much more professional boom.

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Now, the narration of an image or video is something of significant value. Therefore, it is necessary to stay focused and make the most of creativity when telling and showing stories.

Storytelling, much more than advertising

The narration of a video is important as an advertising medium to capture the emotion of all the viewers.

However, it is necessary to consider that there are many ways to get emotional, it is not just about crying or laughing. Most companies use any emotion to reach their audience. They tend to persuade joy, sadness, and even nostalgia or indignation, all with the aim of getting their message across.

In fact, video storytelling is a current approach that allows you to show innovative and creative stories that convey messages.

 

Great positioning with video narration

They are really functional for those who want to attract more viewers, as they maintain attention and indirectly involve the observing public.

These stories can be shown in many areas, including educational, explanatory, with little or a lot of dialogue. In some cases, there are no words, only acts and background music that helps to understand what is happening.

 

 

Benefits of video storytelling

It takes a lot of time and dedication to do these stories truly functional, but with effort, they are very successful. Among the most relevant benefits of these stories we have:

• Thousands of visits and a significant increase in viewers
• Greater brand positioning
• Recognition in the market
• Establish connection with the public who will always want a more story

 

Aspects to consider

Standing out in the art of showing stories requires, above all, knowing how to captivate with a story. While it is true, people have short attention spans. Therefore, it is necessary to offer a story that keeps them trapped, from the beginning to the end.

The most advisable thing is to use techniques that establish emotions and, above all, consider that the main thing is to “show and not tell.” In this sense, it is recommended to follow the following steps:

1. Set a goal and identify who the audience is viewing.
2. Create the narration
3. Select the format that the video will have (live actors, animated characters, effects, among others)
4. Assemble the team that will be in charge of producing
5. Find a strategy that promotes the video and positions itself among the public

Today, the world has been filled with entertainment, as brands struggle to capture the public’s attention. For the most part, their success is achieved by showing stories with video storytelling.

There is no doubt that this is a very immersive method and, in addition, effective to give it the boost that every brand needs!